Over the past few years, businesses of all sectors have begun relying on virtual training. Businesses can train their employees and sell their courses to other businesses or their employees in multiple ways. And up till now, an LMS (Learning Management System) is by far the most popular and effective solution.
Some LMSs are specifically designed to provide learning and training to special sectors, whereas some are for general education. For instance, the Healthstream Learning Center is an LMS that is best for the medical sector, whereas others like Moodle are made for normal learning. Therefore, make sure you are either targeting some specific area of business or creating an LMS that is useful for all. And, if you are looking to develop a cloud-based solution for B2B training, consider these features:
Customer Portals
Companies and users in bulk should be able to sign up for your platform so that it can be used at the enterprise level. Portals are one of the features that allow any company to accomplish all of these actions. Portal technology allows them to create separate training environments for different departments within their organization or entirely different companies. A member of each of your user’s teams is usually in charge of managing these groups, andthe only people who are allowed to access the portal are your customers, partners, or whoever your customer intends to reach. Providing a visual representation of their brand accurately is accomplished through the ability to customize and white-label each portal.
For example, if you have an X and Y company asking for two different courses on compliance and safety training respectively. A portal can help you create separate branding for both courses. At the same time, company X can only access the compliance course and Y can access the safety course.
E-commerce Support
By offering e-commerce, companies can sell your content to their employees. You can sell courses publicly through some LMS with its website and page builders, which eliminates the need for third-party e-commerce platforms. Your clients will have the option to provide their earners with restricted content. For example, a company wants to sell an online course on ‘software and networking’. Learners may receive free learning for a certain period and then be asked to purchase the full course.
Customizability
Customization options can make your clients happy as they can now develop their learning modules and training according to their brand. It gives them the freedom to add designs, themes, fonts, templates, and a logo. It gives them the ability to completely customize their training course. The company and its customers do not have to adhere to your existing LMS structure or design, provided that it is customizable. Make sure you add multiple customization options to your eLearning platform.
Blended Learning
An integral part of eLearning is webinars and real-time instruction.
A large corporate training program requires your customers to deal with a lot of learners. The most effective way to implement some business and training requirements is through webinars and live events.
For example, if the client of your LMS has a last-minute change that needs to be communicated to 500 people. The webinar feature will help them to manage and handle the crowd. They can provide live virtual webinar training to large numbers of users.
Report and analysis.
Reporting is one of the most important features any organization will need. Companies will want to know the progress of their learners or employees who are having training. With reporting features, they can access data like a learner’s progress, completion time, assessment results, and so on. Based on this, they can make adjustments to the program. This data will be helpful for them to customize the course and understand the needs of their learners. Thus, adding reporting and analysis will increase the value of your platform.
Reliable and Scalable Infrastructure
You should ensure that your LMS structure supports companies in every possible way. When companies use your LMS, they shouldn’t need to look elsewhere. From customization to e-commerce, the LMS structure should feature everything they need now or in the future. Make sure to have an integration option that will allow them to integrate all the other software they use. For example, a law firm buys your LMS and uses employee attendance software. Your LMS must have the capability to integrate with that other system so that the law firm can access all the data in your LMS.
Conclusion
To satisfy B2B training requirements, you must provide businesses with everything they might need to effectively scale their training requirements and increase eLearning adoption. Every business or company would want an LMS to provide them with various other features. A few of them are multimedia integration, intuitive user interface, Mobile learning capability, Gamification, Data migration, and Artificial Intelligence. All these features will create n number of opportunities for course creation, managing learning, and enhancing the learning experience.
