One of the best ways to start a new business is by launching an e-commerce platform on Shopify that will allow you to sell different products to customers. You can choose your target market and what products you are going to sell on the platform. But to make a profit out of this business you must get sufficient traffic to your store. check SEO Geek if you are looking for digital marketing services.
If your sales are falling flat and you are not able to generate enough leads, then you may want to consider how you are currently driving traffic to your e-commerce platform. Because at the end of the day, the number of visitors you get on your website has a direct impact on your conversion rates and sales.
As per a study, the hundred best online retailers have an average visitor conversion of 2.8%, which means out of every 100 visitors on these top-rated platforms, just about 2 or 3 people make the final purchase. And if that is the case for the best online stores, small businesses need to make extra efforts to drive traffic to their store. It is simple, the more traffic you’ll be able to drive to your Shopify store, the more revenue you’ll be able to generate from it.
In this article, we’ll mention a few effective ways to drive traffic to your Shopify store:
Optimize the Store for Search Engines
Before any customer visits or makes a purchase from your online store, they will most likely do their research on a search engine. Given that, you must optimize your store for search engines.
Search engine optimization is a digital marketing strategy that helps businesses optimize their website in a way that will make it rank higher on search engine results pages (SERPs). One of the ways to do that is by using the right keywords in your content. More importantly, the keywords and phrases the audience is searching for. Incorporate these keywords in your product description, product title, ALT tags on images, and any other additional content.
Reach the Audience via Social Media Platforms
Given that more than 50% of the people around the world use social media platforms, it is safe to say that most of your target audience is present on these platforms – but you need to figure out first which platform will help you get more traffic and will be the best fit for your business to your online store.
While large corporations have the ability and the budget to market their online store on multiple platforms, the options are quite limited for small businesses.
You can start with Facebook as it is among the most widely used social media platforms around the world with 2.89 billion active users. Do your research and see what platforms your target audience is using and then formulate social media marketing strategies, accordingly.
Content Marketing for Never Ending Traffic
Search engine optimization and content marketing go hand in hand. Content marketing allows businesses to attract potential customers by offering content that is authentic, engaging, and valuable to them.
If you can create content that portrays you as an expert in your field, you will be able to attract your target audience to your online store. You can also post content on topics that you know will appeal to your target audiences like lifestyle and other interests. The key is to create content that the user will find engaging enough to click on “Add to Cart”.
If you want to drive traffic to your Shopify store, the key is to get your website in front of your target audience. The more exposure you can get for your online store, be it via a search engine or social media, the more traffic you will be able to generate.
But to implement all the above-mentioned strategies, you need to have a reliable internet connection in place. If in any given case you don’t, subscribe to Hughesnet Plans to access a high-speed and reliable internet connection.